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Hertz Arena new name of Everblades’ home facility

September 21, 2018
Cape Coral Daily Breeze

ESTERO, Fla. Hertz and the Florida Everblades announced this week that they have entered into a naming-rights agreement, renaming the home of the Everblades hockey team to "Hertz Arena."

The agreement entails updating the facility's interior and exterior with the Hertz logo and other branded signage, further strengthening Hertz's commitment to Southwest Florida and Estero, where the company is headquartered.

"Establishing strong roots in Southwest Florida has been very important to us since relocating our world headquarters to Estero in 2015," said Hertz President and Chief Executive Officer Kathryn Marinello. "So many of our employees and customers live, work and travel here. We're proud to call Estero our home and committed to making a positive impact in the community, which includes this exciting new partnership with the Everblades and the many special events thousands of people will enjoy at Hertz Arena."

"The Florida Everblades are ex-tremely pleased to enter into a naming-rights agreement with Hertz," said Florida Everblades President Craig Brush. "We are about to em-bark on our third decade in South-west Florida and to be a partner with such a prestigious company is a dream come true. We look forward to a long-term relationship - one that will allow us to continue to serve the community for years to come."

In addition to serving as the home of the Florida Everblades ECHL AA Premier Hockey League team for the past 20 years, the approximately 7,000-seat arena hosts hundreds of concerts, entertainment and sporting events each year.

"Hertz is celebrating its 100th anniversary this year, marking a new era for our company and iconic brand," said Hertz Chief Marketing Officer Jodi Allen. "As we continue building our legacy of providing exceptional service and a wide selection of premium vehicles, we're also enhancing how people experience the Hertz brand. With the addition of several new travel, sports and entertainment partnerships earlier this year, and now through Everblades hockey and the many events hosted at Hertz Arena, we're able to help people create more memories than ever before."

The proposed design rendering for the exterior of Hertz Arena is subject to approval from the Village of Estero.

For more about Hertz, visit

About Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zea-land. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit:

About the Florida Everblades

Since their inception in 1998, the Florida Everblades have established a reputation as one of the premier organizations in the ECHL. The 'Blades have been a consistent force on the ice, advancing to the playoffs in 19 of their 20 seasons, winning the Brabham Cup three times for the best regular season record in the ECHL, and capturing one Kelly Cup, the ECHL championship, in the 2011-12 season. In addition to building a winning tradition, the Everblades have also built a big following throughout Southwest Florida and have finished in the top five in the ECHL in attendance in 14 of their 20 seasons, including 10 seasons of leading the league in attendance. For more information about the Florida Everblades visit



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