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Business Briefs

June 30, 2017
Cape Coral Daily Breeze

Van de Velde joins Physicians Primary Care

John van de Velde has joined Physicians' Primary Care of Southwest Florida as a pediatric nurse practitioner.

He will assist pediatric physicians at the Cape Coral Pediatric office at 1261 Viscaya Parkway, Suite 1, and the Fort Myers Pediatric office at 9350 Camelot Drive.

Van de Velde is a graduate of Case Western Reserve University in Cleveland, Ohio, where he received his bachelor of science degree in nursing as well as his master of science degree in nursing.

He has 20 years of experience as a pediatric nurse practitioner with the United States Air Force, having served as clinic manager, chief nurse and director of clinical operations at bases in Colorado, South Carolina, Virginia, New Mexico, Mississippi and Utah.

He is certified by the Pediatric National Certification Board with additional certifications in Basic Life Support and Advanced Life Support.

Physicians' Primary Care of Southwest Florida, a physician-owned and operated medical practice, was formed in 1996 by many long practicing local physicians and has grown to become one of the largest independent multi-specialty primary care practice in Southwest Florida. Medical specialties include family practice, internal medicine, obstetrics, gynecology and pediatrics. Offices are located in Fort Myers, Cape Coral and Lehigh Acres. For more information, visit

Vallarapu named one of top 50 PAs

Florida Skin Center's Shirisha Vallarapu, a board-certified physician assistant, has been selected by the National Commission on Certification of Physician Assistants as one of 50 PAs in the U.S. who are making a difference in healthcare. The only national not-for-profit of its kind chose her out of 250-plus nominees. She is expected to be featured on, a website partly dedicated to marking the 50th anniversary of the PA profession, in mid-July.

Chosen on the merits of providing high quality healthcare, promoting wellness and changing lives, Vallarapu's charity-based efforts and educational awareness inspired her selection. She participates in free skin check and skin disease fundraising events, such as the upcoming Take Your Skin to a Better Place 5k for Melanoma, initiated by the practice, as well as speaking engagements at schools, work facilities and community group locations.

As the first PA hired at Florida Skin Center 13-plus years ago, Vallarapu took it upon herself to teach patients about the PA profession and become an expert at the procedures the practice offers.

A graduate of Miami University in Ohio and Nova Southeastern University in Fort Lauderdale, Vallarapu was awarded diplomate status from the Society of Dermatology Physician Assistants. She has extensive training in laser hair removal and vascular treatments, as well as dermal filler and BOTOX Cosmetic injections.

Florida Skin Center opened its doors in 2001. Now with three office locations in Fort Myers, Cape Coral and Lehigh Acres, Dr. Anais Badia and her staff maintain a focus on excellence in patient care, with same-day, early-morning and walk-in appointments readily available. Call 239-561-3376. Online at

Organizers call Books, Balls and Board Games drive a success

Pushing the Envelope Inc. recently completed Books, Balls and Board Games, a collection drive benefiting two Fort Myers non-profit organizations - Boys and Girls Clubs of Lee County and Pickup the Ball Inc. The drive has collected more than 700 books, balls and board games combined. The first event of its kind for the company, it was designed to aid at-risk youth in the area through positive educational and team-building outlets.

With the support of community members and local businesses, Pushing the Envelope successfully collected 759 books, 17 team-orientated board games and two sports balls. Drop-off locations included Boys & Girls Clubs of Lee County locations, as well as Mateo Graphics. Craft store Michael's donated hundreds of the books.

Books, Balls and Board Games is the newest of many community service initiatives implemented by Pushing the Envelope. Since 2006, Pushing the Envelope has donated more than 1,000 hours of service and offers an annual Push-It-Forward grant each winter to contribute to growth and sustainability of non-profit organizations in southwest Florida.

For more information about Books, Balls and Board Games and other Push-It-Forward efforts, visit

Pushing the Envelope, Inc. is a marketing communication firm offering public relations, branding, and digital marketing services. Based in Fort Myers, the firm services clients both regionally and nationally. For more information, call 239-221-2858, visit Get or email

FPRA to present Programmatic Digital Advertising program

The Florida Public Relations Association Southwest Florida Chapter will present a workshop regarding Programmatic Digital Advertising Tuesday, July 11, from 11:30 a.m. to 1 p.m., at The Edison Restaurant, 3583 McGregor Blvd., Fort Myers. The luncheon features Krista Cartee, APR, vice president of sales and marketing for TargetonStar, a national digital advertising company.

Though Programmatic Digital Advertising is one of the fastest growing marketing strategies today, many companies aren't familiar with how it works. This type of ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It's using machines to buy ads and leads to a more efficient process, and therefore cheaper, by removing humans from the task wherever possible.

Cartee has more than 13 years of experience in the field of marketing, advertising and public relations. In her current role, she works with agencies and marketing professionals across the country to provide data-driven digital advertising solutions for their clients, leveraging the most advanced technology in the industry.

The cost for attending the July luncheon is $25 for members, $35 for non-members and $15 for students. Space is limited so please register early. Guests must RSVP online at

The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. For more information on the Southwest Florida Chapter of the Florida Public Relations Association, visit

IBERIABANK raises over $14,000, collects 200 dresses during Funky Fashion Show benefit

IBERIABANK's Funky Fashion Show at the Cape Coral Yacht Club on June 21 raised $14,134 and collected 200 dresses, with all proceeds benefitting PACE Center for Girls and Love That Dress!9. A total of 180 guests attended and enjoyed a selection of fare from Big Blue Brewing, raffles, and the funky fashion show emceed by Christina Carilla of ABC-7.

The show featured one-of-a-kind pieces created by individuals and businesses, completely from recycled / repurposed items, set against the perfect soundtrack from Robert McDonald and New Beginnings Events. Entrees walked the runway to compete for the title of categories including: "Runway Ready" (winner Pokeno Pouf), "Funkiest Fashion" (winner The Clock Struck 12) and "People's Choice" (winner KJ Design Suit). The prize included two tickets to Love That Dress!9 and a $100 gift card.

Additional fashions from Cape Coral boutique Razzle Dazzle provided must-see, "ready to wear" inspiration.

This year's Love That Dress!9 will take place on Wednesday, Aug. 2,3 at the Embassy Suites in Estero, at 10450 Corkscrew Commons Drive. Only 150 tickets will be sold for $100 each. All proceeds raised through the raffle benefit the PACE Center in Lee County; for more information and a copy of the official rules and regulations, visit

The season finale River District Collection event at Goodwill Boutique on First and the Red Door Photography studio in downtown Fort Myers is on Thursday, July 20, starting at 5:30 p.m. For more information or to find dress drop locations near you, visit or text "LTDPACEEvents" to 71777 from any mobile device.



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