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Ford’s Garage reaches licensing agreement with Ford Motor Company

July 11, 2014
Special to The Breeze (news@breezenewspapers.com) , Cape Coral Daily Breeze

FORT MYERS Ford's Garage, the local burger and craft beer restaurant, announced this week that it has entered into a brand licensing agreement with the Ford Motor Company. The Fort Myers-based restaurant chain is the first in its industry to be issued rights to the iconic blue oval logo and Ford's brand imagery, including archived historical photographs, images of vehicles and actual Model-Ts.

According to a release from the company, FG Restaurant Group received the license from Ford Motor Company after a comprehensive review, which demonstrated a high level of confidence in the restaurant group. Marc Brown, a partner in the original Ford's Garage, served as liaison between the two entities during the months-long process.

Presently, Ford's Garage has three locations including the newly redeveloped historic River District of downtown Fort Myers. Located only one mile from the Edison & Ford Winter Estates, the restaurant is located in the historic Dean Building, built in 1923. Additional locations have opened in Estero's Miromar Outlets as well as downtown Cape Coral.

The original Fort Myers site, which is reminiscent of a 1920s service station-themed hangout, takes on a Prohibition bootleg bar vibe at night. With its many Ford-inspired design cues, Ford's Garage promises to continue to inspire additional locations, which are planned for cities along Florida's Gulf Coast and the Midwest.

Co-founder Daniel P. Kearns said he is grateful to Ford Motor Company and explained that capitalizing on the Ford brand will allow for greater expansion for the restaurant chain and opportunities to franchise. "Ford Motor Company has always recognized innovation when it sees it," Kearns said in the release announcing the agreement. "Having access to the brand is a major benefit to the restaurant."

A long-term goal is to open a Ford's Garage in Southeast Michigan, so the restaurant can pay tribute to Henry Ford's spirit of innovation in the state that hosts Ford Motor Company's World Headquarters, The Henry Ford Museum and Motor City.

"The casual dining industry allows us to bring the brand experience directly to the customer's table. We are looking forward to expanding the Ford's Garage establishments around the nation and in our home state," remarked John Nens, Global Brand Licensing, Ford Motor Company.

Burgers are the main draw at the restaurant, with combinations of natural aged cheeses, fresh toppings, gourmet sauces, artisan breads, high-quality certified black angus and American kobe beef, free range turkey and chicken, Gulf seafood and vegetarian burgers.

Co-founder Mike McGuigan indicated that the relationship between Ford's Garage and Ford Motor Company is a natural fit. In the announcement, he said, "Over the course of attaining this agreement, it became clear that both companies share a passion for quality first and foremost."

Ford's Garage honors all retired Ford Motor Company employees by offering them a special discount program at all Ford's Garage locations.

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FG Restaurant Group represents a partnership between Daniel P. Kearns and Zak Kearns of Kearns Restaurant Group and Mike McGuigan of McGuigan Restaurant Concepts. Their established restaurants in the historic River District of downtown Fort Myers include Ford's Garage, Los Cabos Cantina, The Firestone Grille and Sky Bar, and Capone's Coal Fired Pizza. Two additional Ford's Garage locations have opened in downtown Cape Coral and in Estero's Miromar Outlets. The Boathouse Tiki Bar & Grill was recently unveiled at the Cape Coral Yacht Club.

For more information call 239-337-3673 or visit FordsGarageUSA.com.

 
 
 

 

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