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Industry execs lament plunge in Latin music sales

April 26, 2011
Cape Coral Daily Breeze

MIAMI (AP) - Latin music executives agree their industry is in trouble, but what needs to be done is generating intense debate.

Guillermo Page, a top executive at Sony Music Latin, spoke Tuesday at the annual Billboard Latin Music conference in Miami. He said Latin music makes up just 4 percent of the U.S. market but represents more than a quarter of confiscated pirated music.

Other executives agreed piracy is a problem but said the industry must promote more bilingual artists for the new generation of Latinos born in the U.S.

Marketing executive Julio Vega, who purchases music for companies like Wal-Mart, says the economy has hit Latinos particularly hard but added that Latin music sales at Wal-Mart briefly dropped further last year following a mass text message warning of immigration raids there



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