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Trust important in real estate transactions

April 15, 2011

One definition of trust is the assured reliance on the character, ability, strength or truth of someone or something. When dealing with the public in matters of real estate transactions, trust is paramount. Trust is earned by what you say, and doing exactly what you say you will do.

Trust is a matter of demonstrating good character and placing the interests of a customer first and foremost, and not being concerned about the outcome of the situation. In other words, always telling the truth, standing by your convictions and always doing the right thing goes a long way in the business of conducting real estate transactions. Trust is the very foundation that determines how successful someone will become no matter how much money is on the table.

Trust is one of key components in sustaining personal relationships, and business relationships are no different. Telling a lie or exaggerating the truth merely exacerbates your ability to sustain longevity in this business. The moment you stray from the truth, your credibility comes into question. And once this happens, you can never get it back. Knowing the difference between right and wrong is such a simple concept, yet the world is full of people whom either choose to ignore it, or are inherently driven by greed.

When the decision has been made, by a seller, to put his or her home on the market, this decision comes with many mixed emotions. The final decision to sell is a delicate one filled with countless memories of great significance; families raised, beloved pets raised and in many cases laid to rest in the yards they once patrolled. It is crucial for any real estate professional to not only realize all of these dynamics but to bring the highest degree of sensitivity and trust to their customers.

Sellers must be convinced, beyond any doubt, that their real estate professional will treat the pricing and marketing of their property with dignity. Additionally, when a seller asks for a truthful opinion from their real estate professional, they must know that both the personal and professional honor of their agent is unwavering. Trust is the underpinning of what binds people together, forever. Trust is the reason why a real estate professional will be called for any future transactions. Trust is the reason why certain agents will receive multiple and, in some cases, generational referrals from customers who have consis-tently been treated justly, fairly, and truthfully.

Mario D'Artagnan is a broker associate at Paradise Realty, specializing in domestic and European clientele. Mario is a former investigator for the Florida Real Estate Commission. He is also a former real estate instructor. Mr. D'Artagnan is a published author and has been a keynote speaker on the subject of agency law. Mario is also a veteran of the U.S. Air Force. For questions or comments contact Mr. D'Artagnan at: or call 239-565-4445.



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