Cape Coral's Red, White & Boom! extravaganza will commemorate this year's Fourth of July celebration with fireworks and revelry in the city's downtown district.
Each year, thousands of people attend the Independence Day event, one of the city's longest running events. Although organizers considered canceling it at the end of 2009 after the loss of the old sponsor, RE/MAX Realty Team stepped forward earlier this year to sponsor the celebration.
The company took ahold of the event reins to ensure that no one in Cape Coral missed out on a Fourth of July event.
"The motivation was keeping the Cape Coral tradition alive," said Yoselyn Hollow, broker owner for RE/MAX Realty Team.
Bob Knickman, special events director for the Cape Coral Chamber of Com-merce, said this event wouldn't be in existence if it wasn't for RE/MAX Realty Team.
Once the Cape Coral Chamber of Commerce realized it didn't have a sponsor, it sent out a press release and RE/MAX Realty Team responded two days later. RE/MAX officials later signed an agreement to be the main sponsor for three years.
What: RE/MAX Realty Team's
Red, White & Boom! celebration
Where: Cape Coral Parkway at
the foot of the Cape Coral Bridge
When: Sunday, July 4, 4-10 p.m.
Boom.com or call 242-2010
"These are the folks who saved Fourth of July for everybody in Cape Coral," Knickman said. "And in Southwest Florida, as it turns out."
The city of Fort Myers has cancelled its own fireworks show and it's likely that many of the residents over the bridge will be attending Red, White & Boom! on July 4.
Even with a new sponsor, Red, White & Boom! will still have fireworks and host over 20,000 people from different parts of Southwest Florida.
"I don't think anybody else is doing as many fireworks as we are," said Knick-man. "We always expect a full house because it's always been a full house, no matter where the people come from."
There are a number of other changes to this year's Red, White & Boom! Last year staff charged $1 per person to offset event costs and to pay for police officers and fire officials to be present, but admission this year is free. Knickman said the admission price did help event organizers to count how many people were showing up to the 2009 Red, White & Boom!
"The good news is, even though there is no admission charge, we have a free kids area up front so the parents in these tough economic times can come down on Fourth of July and have a good time," said Knickman.
Red, White & Boom's main stage was also moved in 2009 to a grassy area next to the chamber office on Cape Coral Parkway, but Knickman said it's now returning to its original location near the foot of the Cape Coral Bridge.
The bridge will also be closed three hours earlier (at 9 a.m.) to give organizers and vendors more time to set up before the celebration begins at 4 p.m.
Another new feature of this year's event is the inception of the "RE/MAX Realty Team Village." The company cordoned off 120 individual lots measuring 10-by-10 feet near the foot of the Cape Coral Bridge. Anyone attending Red, White and Boom can rent a single lot for $100 or a double lot for $170, and once inside they can have a picnic with family or friends. Complimentary food and drinks will be provided.
"People will have a deed for the day and all of the proceeds are going to the Children's Miracle Network," said Hollow.
Not unlike previous years, there will also be a VIP tent near the chamber's downtown office with air conditioning, food and refreshments. RE/MAX Realty Team also organized a children's area with bounce houses and fun photographic cut-outs where children can pose for pictures.
The 2010 Red, White & Boom! celebration will feature the Universal Music Recording Artist "Trailer Choir," the headlining performance on the Roger Dean Chevrolet Stage. The city's only new car dealership is supporting the event by sponsoring the main stage.
Trailer Choir is a national recording group discovered by country music singer Toby Keith in 2007. The group was first featured in Keith's 2008 "Beer for My Horses" film and the country superstar helped them to produce their debut album.
"This is the highest profile and biggest act we've ever had on the Fourth of July," said Knickman.
Trailer Choir takes the stage at 8 p.m., and the rest of the musical entertainment will be provided by local bands "Retro Light" at 5 p.m. and "The Mixx" at 6 p.m. Cat Country 107.1 is the event's radio sponsor which helped schedule Trailer Choir.
More than 100 vendors and sponsors will be posted throughout the closed off section of Cape Coral Parkway.
Knickman said that Entech Computer Services is sponsoring the Heroes and Leaders American Tribute before the fireworks show at approximately 9:30 p.m. This is a tribute to the men and women who gave the ultimate sacrifice.
For more information on the event, visit CapeCoralRedWhiteAndBoom.com or call the RE/MAX Realty Team at 242-2010.